Nicole powell
I’m a systems-obsessed design leader. I like big ideas, complicated problems, and building brands, experiences, and places people actually love.
VP Brand & Design • Brand Strategy • Creative Direction • Design Systems
what i do
I work across brand strategy, identity, campaigns, digital, environments, and creative operations—building the systems and teams that turn ideas into consistent experiences.
Build brands • Create systems • Lead creative • Make complex things simple.
What kind of problems do you like to solve?
The messy ones. I’m at my best when there’s complexity to untangle—whether that means repositioning a brand, bringing clarity to a technical product, or building a creative system that helps a team move faster.
Yes. I lead strategy, teams, and creative direction, but I’ve never wanted to be too far from the work. I believe the best creative leaders can move comfortably between the big picture and the details—and know when to do each.
Very much so—but I’m a design person first. I use AI to explore more ideas, prototype faster, and remove the repetitive work that slows creative teams down. I’m less interested in AI for AI’s sake and more interested in how it can give creative people more time to think, make, and do their best work.
